We’ve updated the Campaign Statistics to better align with Bulk Action metrics, improving accuracy and reliability while reducing discrepancies.
What We Did?
For all new campaigns and those sent now or scheduled campaigns executed after July 1, the following metrics are visible on the campaign summary page:
1. Total: Total contacts selected.
2. Processed: Total contacts processed.
3. Delivered: Emails successfully delivered.
4. Skipped: Skipped due to DnD.
5. Error: Hard bounces.
Changed in Detailed Statistics:
1. Error Label Replaced: “Error” is now Skipped.
2. New Failed Tab: Shows failures such as:
– No balance.
– Email domain-level issues.
3. Soft bounce is not included in the summary section and is only visible on the details page
Where to Find It?
1. Navigate to Marketing > Email > Any executed campaign
2. Click on three dots of the campaign to click on Statistics
3. Click on Load more statistics to look at the detailed view
4. Click on all tabs to check details
These updates make campaign statistics clearer and more dependable.