We’re excited to announce a significant enhancement to our campaign conversion metrics (Email ROI: How is your Email performing in terms of orders placed after an email is sent?)🤩
With the recent release of Shopify order syncing inside GHL, Shopify orders are now also included in the Conversion Metrics of Email Statistics.
Problem Statement: 🔍
Previously, our campaign conversion metrics didn’t include Shopify orders, leading to incomplete attribution of sales for current sent campaigns.
What We Did?⚡️
Post the release of Shopify order syncing inside GHL, we fine-tuned our logic and ensured that the orders were attributed to the campaigns for an improved Conversion Metric.
Now your Email ROI/ conversions include Shopify orders!
Why We Did It? 🚀
– Improved accuracy: By incorporating Shopify orders, we provide a more comprehensive view of campaign effectiveness.
– Seamless integration: Thanks to the Payments team, confirmed Shopify orders are now visible under the Orders section, ensuring all sales data is readily available for analysis.
How to Use? 👷
1. Navigate the Email Campaigns under Marketing
2. Navigate to Email Campaign Statistics.
3. Explore the Conversion Metrics section to view revenue attribution statistics.
Note: These statistics are applicable for email campaigns under the Marketing section only.
View this for the flow summary: Shopify Integration