We are pleased to announce the addition of a Plain Text editor for emails, expanding our editor options to three.
Why Plain Text?
Plain text emails offer a simple, personal approach similar to messages from your personal inbox. They focus on the message itself with minimal branding and design.
They have multiple use cases, some of them are –
– Text-heavy communications where we are using big text snippets. This editor ensures symmetric readability across all devices.
– Personalized emails like welcome emails or apology emails are still preferred to be direct and not design-heavy
What does metric say?
As per various research studies, the probability of a customer interacting with a plain text email is almost twice as high as that of a design-intensive email.
Benefits:
– Simplicity: Easy to understand and use.
– Personalization: Feels like a direct communication.
– Compatibility: Fewer rendering issues across email clients. This looks great on any device
How to Use?
1. Navigate to Email Marketing > Templates.
2. Click “New” and select “Blank Template“.
3. Choose the Plain Text editor.
4. Compose your email and attach images as needed.
5. Click on the three dots to handle the settings, send a test email, or preview this email
6. Click on Save Template to exist