Creating a vibrant online presence on all social networks might seem daunting and costly. But guess what? It doesn’t have to be! It’s totally possible to do it without draining your wallet or consuming all your time.
Customising social media posts for each platform is essential because different platforms have unique audiences, content formats, and engagement strategies. Sometimes, also due to platform limitations, you won’t be able to share the same content across all your accounts. Tailoring your posts ensures they resonate with the specific demographics, behaviours, and preferences of users on each platform. Customising posts showcases that you value your audience’s experience and are committed to delivering relevant, valuable content to them.
Customising social media posts for each platform offers several advantages:
– Optimised Engagement: Different platforms have unique user behaviors and preferences. By tailoring content, you can capture the attention of specific audiences more effectively.
– Improved Relevance: Customised posts are more likely to resonate with the interests and needs of users on each platform, leading to higher engagement rates.
– Maximized Visibility: Each platform has its own algorithm and content format. Adapting your posts ensures they align with the platform’s requirements, increasing the likelihood of being seen by a larger audience.
– Enhanced Brand Image: Tailored content demonstrates that you understand and value your audience. This personal touch can strengthen your brand’s reputation and foster a sense of connection with your followers.
– Increased Click-Through Rates: Customized posts can include platform-specific features like clickable links, hashtags, or tags, which can lead to higher click-through rates and website traffic.
– Efficient Resource Allocation: Customization allows you to allocate resources more efficiently by focusing on the platforms that yield the best results for your specific goals.
– Improved Analytics and Insights: Customizing posts makes it easier to track and analyze performance metrics on each platform, providing valuable data for refining your social media strategy.
– Consistent Branding with Flexibility: While maintaining a consistent brand identity, customization allows for flexibility in adapting your message to suit the unique characteristics of each platform.
– Showcasing Versatility: Demonstrating your ability to adapt to different platforms showcases your versatility and agility in the ever-evolving digital landscape.
In summary, customizing social media posts for each platform is a strategic approach that maximizes engagement, relevance, and impact, ultimately contributing to the overall success of your social media marketing efforts.
How to Customise your Social Post for Each Social
1. Go to Marketing > Social Planner.
2. Create a New Social Post by going to Clicking “New Post” or use social calendar plus icon
3. Select the Socials for scheduling your post.
4. Once the socials are selected, add your content for the post.
5. If you want to customise for each social, toggle on Customise for Each Social.
6. Add content for each channel based on your need for the brand.
Note – Images/Videos will have the same asset across.