Feature Update: Conversion Metrics for Email Campaigns 🚀🚀

We’re thrilled to unveil a groundbreaking feature in our email campaign analytics—Conversion Metrics! Now, you can dive deeper into the performance of your email campaigns by tracking revenue attribution directly within our platform. :tada:

Benefits 🤩

Informed Decision-Making:

– Gain insights into the revenue generated by each email campaign.

– Make informed decisions based on the direct impact of campaigns on your sales.

Flexible Attribution Window:

– Customize the attribution window to suit your analysis needs.

– By default, it’s set to 5 days, reflecting the influence of campaigns on customer decisions within this timeframe. You’ll be able to extend the window up to 60 days.

How It Works 🤗

– Utilizes the “last touched” campaign logic to attribute revenue to the most recent email campaign that influenced a customer’s decision.

– In the default setting (5-day window), the last opened or clicked email campaign within the last 5 days gets credit for the conversion/ sale made.

– This window is editable

The instance provided below demonstrates the functioning of email attribution. It’s essential to recognize that the scenario is based on the default 5-day email attribution window.

Example Scenario:

Day 1: You send an email to your subscriber, and they open it to view the offer.

Day 4: Eventually, they return to purchase that product.

In this case, revenue would be attributed to the initial email since it falls within the 5-day attribution window. However, if the customer were to purchase on day 12, the revenue would not be attributed to the original email.

How to Use

– Navigate to Email Campaign Statistics under the Marketing Section.

– Explore the “Conversion Metrics” section to view revenue attribution statistics.

– To edit the attribution window, (default is 5 days and is extendable to 60 days), access the settings page

Help Document with Further Details:

1. Customizing attribution settings

2. Accessing the metrics

We’re excited about the added visibility into your email campaign performance. Use Conversion Metrics to track revenue attribution, make data-driven decisions, and stay tuned for more updates as we enhance our analytics capabilities.

Happy analyzing!

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