We’re thrilled to unveil a groundbreaking feature in our email campaign analytics—Conversion Metrics! Now, you can dive deeper into the performance of your email campaigns by tracking revenue attribution directly within our platform. :tada:
Benefits 🤩
Informed Decision-Making:
– Gain insights into the revenue generated by each email campaign.
– Make informed decisions based on the direct impact of campaigns on your sales.
Flexible Attribution Window:
– Customize the attribution window to suit your analysis needs.
– By default, it’s set to 5 days, reflecting the influence of campaigns on customer decisions within this timeframe. You’ll be able to extend the window up to 60 days.
How It Works 🤗
– Utilizes the “last touched” campaign logic to attribute revenue to the most recent email campaign that influenced a customer’s decision.
– In the default setting (5-day window), the last opened or clicked email campaign within the last 5 days gets credit for the conversion/ sale made.
– This window is editable
The instance provided below demonstrates the functioning of email attribution. It’s essential to recognize that the scenario is based on the default 5-day email attribution window.
Example Scenario:
Day 1: You send an email to your subscriber, and they open it to view the offer.
Day 4: Eventually, they return to purchase that product.
In this case, revenue would be attributed to the initial email since it falls within the 5-day attribution window. However, if the customer were to purchase on day 12, the revenue would not be attributed to the original email.
How to Use
– Navigate to Email Campaign Statistics under the Marketing Section.
– Explore the “Conversion Metrics” section to view revenue attribution statistics.
– To edit the attribution window, (default is 5 days and is extendable to 60 days), access the settings page
Help Document with Further Details:
1. Customizing attribution settings
We’re excited about the added visibility into your email campaign performance. Use Conversion Metrics to track revenue attribution, make data-driven decisions, and stay tuned for more updates as we enhance our analytics capabilities.
Happy analyzing!