š Starting on August 10th, 2023, LeadConnector has launched the Standard Brand Registration offering, an enhanced version of Low Volume Standard Registration which is already available. This is exciting news, as we are following new industry guidelines for sending registered messages! š
š„ Standard Brand registration is perfect for customers who need a higher daily sending limit approved by the TCR(The Campaign Registry)
š° Customers with a valid Tax ID(EIN in case of US businesses), will only be able to register for Standard Brands. For a detailed comparison of the Brand registration options, check out our Comparison between Starter, Low Volume Standard, and Standard registration for A2P 10DLC. š”
š What are the requirements for Standard Brand registration?
Standard brands are available to businesses that meet the following requirements:
– Have Tax ID: Customers with a tax ID(EIN in case of US businesses) are eligible for Sole Proprietor Brands – use a Low Volume Standard Brand instead.
– Valid Business Info: Brands must include a valid and accurate business name, first name, last name, email address, phone number, and physical address.
šø What are the fees for Standard Brand registration?
The following fees will apply:
– One-time Standard Brand registration fee: $48.51 (Sole Prop and Low Volume Standard Brands fee is $4.41)
– One-time Campaign vetting fee: $16.55 (existing Campaigns will be exempt from this fee at this time)
– Monthly Campaign fees: $11.025 (applicable to existing and new Campaigns)
š« What are the benefits of a Standard Brand over a Sole Prop and Low Volume Standard?
Standard brands have the following benefits:
– Upto 200,000 Message segments allowed per day when compared to 6000 segments for Low Volume Standard Brands
– Multiple Phone Numbers per Campaign when compared to Sole Prop which has only 1
How do I do the new registration?
Navigate: Sub-Account Settings > Phone Numbers > Trust Center
Step 1. Click on Start Registration on the card “A2P Brand and Campaign Registration (SMS)“.
Step 2. Select the option “Yes, the business Iām registering has a tax ID“
Step 3. Select Standard Brand and fill in all the details wrt Brand and Campaign to complete till Step 9, and voila you’re done!
Post Submission: Once the Brand is approved, the campaign will be automatically submitted for review and the relevant status will be shown on the UI.
# A2P Registration Important Dates š
šš¼ 31st August
– All the unregistered traffic (sending SMS without registering a brand and campaign) will be blocked and the SMS would be allowed after brand registration.
– All Sole Prop Brands who have “Info Needed” status must complete the OTP verification else these brands will be removed and deleted.
š Quick Note
The A2P Campaign registration is currently taking under two weeks, so it’s the perfect time to get your registration in. For faster approvals, please follow the Campaign Registration Best Practices š
ā¹ļø Explore more on the LC Phone System Messaging Policy š